Treehouse JobsMARKETING LEAD
Synafare
Posted 7 days ago
About the role
The Role
We're looking for a hands-on
Marketing Lead to drive Synafare's brand, demand generation, content, campaigns, and community growth.
You will translate business goals into effective marketing initiatives, lead the marketing team, and work closely with the Founders and commercial teams to drive acquisition, activation, engagement, and revenue.
What You'll Do
• Develop and execute Synafare's marketing strategy in line with growth and revenue goals.
Plan and run multi-channel campaigns to acquire and activate distributors, installers, buyers, and other target audiences.
• Strengthen Synafare's brand, positioning, and messaging across all channels and customer touchpoints.
• Lead and coordinate the marketing team across content, growth, design, and community.
Oversee content and thought leadership, including social media, articles, case studies, email, and campaign assets.
• Build and grow Synafare's community and engagement programmes.
• Manage lifecycle, email, WhatsApp, and reactivation campaigns to improve engagement and retention.
• Support product launches and go-to-market activities across Synafare's marketplace, embedded credit, fulfilment, and intelligence products.
• Provide marketing materials and campaign support to help the sales team generate and convert opportunities.
• Track campaign and funnel performance, using insights and data to improve results and prioritise high-performing channels.
What We Offer
• Competitive salary: N600,000-N800,000, plus performance incentives.
• Health insurance, pension and hybrid working.
• A high-growth, high-ownership environment with room to grow into senior marketing leadership.
Requirements
- Requirements
- • 4+ years of marketing experience, with strong exposure to B2B demand generation and full-funnel campaigns.
- Proven ability to develop and execute marketing strategies across multiple channels-not just digital.
- • Strong content, copywriting, and storytelling skills.
- • Experience with email/lifecycle tools, social media, analytics, campaign tracking, and other relevant marketing tools.
- • Comfortable working with data, setting targets, and optimising campaigns based on performance.
- • Experience managing projects, people, and competing priorities in a fast-paced environment.
- • A self-starter who can move comfortably between strategy and hands-on execution.
- It will be an advantage if you have experience in B2B marketplaces, fintech, embedded finance, clean energy, supply chain, FMCG, SMEs, trade audiences, community building, or high-growth/early-stage companies.
How to apply
Do not skip this: Send your CV, a short note on a campaign you're proud of, and a link to your portfolio or work samples to the email above.
Applications go directly to Synafare. Treehouse Job does not collect your details and never charges for a listing.